| Methodology
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 Private
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Concept tests
This type of test is carried out prior to marketing
activities, while the future product is just a “concept”.
The aim is to eliminate the least pertinent features and to focus
development on the ones with the highest potential. The concept
consists of a physical mock-up or conceptual model.
The test methodology can be qualitative
or quantitative according to the level of maturity of the concept
and the degree of accuracy required.
| The points that are studied include: |
- Universe of reference for the product
- User principles: what are his motivations
and inhibitors
- Suitability of a product to a brand
- Attitudes to the mock-up.
- Profiles of the target users, in order
to define them
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