Methodology > Public sector

Public sector

Studies on town image, standard of living and social marketing

We believe that anyone elected to office only really fulfils their function if they consider the expectations of their electorate. A mayor should consult the community to better target their needs. The policies proposed to satisfy these needs should aim to improve their standard of living. For this reason, town image and standard of living studies are closely related. Social marketing can be defined as the search for means to improve the standard of living as a function of the image given by a town to its residents.

We are able to provide services adapted to your needs, to carry out all of these studies. While it is possible for town image studies and standard of living studies to be carried out independently of each other, together they constitute the basic information fundamental to a social marketing approach. Our techniques for public opinion surveys or discussion/expression groups, will provide you with information that is essential for adapting local policies.