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Internal communication
 
Company image
 
Change management and social climate

Methodology > Intra company > Internal Communication

Intra company

Internal communication

No company can succeed without an excellent system for internal information and communication. If the quality of this system is compromised, the organization is rapidly weakened. Improving or perfecting internal communications can make an organization more robust and operational. An organization should implement its internal communications policy with the Personnel function at its hub. This department should have a major role in its implementation and maintenance. However, to be efficient, the communications system must constantly be monitored to identify any gaps or dysfunctions, and adjusted accordingly.    

An appropriate method (such as surveys, studies, discussion groups) should result in clear and significant metrics. These will provide decision makers with a useful barometer to make them aware of the information levels of employees, customers, and consumers, their degree of confidence in the communication system, and the image they have of the organizational values, operations and products.

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